Brow Balm Vs. Brow Soap

Brow Balm vs. Brow Soap

Why Experts Are Begging You To Never, Ever Use Soap On Brows

As is the case with all trends, Instagram makeup fads come and go. And while some might be a bit polarizing (let’s be real, clown contouring and wavy brows aren’t for everyone), for the most part, they’re harmless. But the resurgence of one brow trend might not be so friendly to the health of your arches, which is why experts are revealing the truth about whether soap brows are safe… or not.

The eyebrow styling hack is just what the name suggests: You use a spoolie and a bar of soap in lieu of a brow product to get fuller, slicked-up, stuck-in-place brow hairs. “People love using this hack because it’s an inexpensive way to get a stronghold and help keep your brows in place all day, especially if you have thick, unruly brow hairs,” says Jared Bailey, Benefit Cosmetics global brow expert.

“It’s actually considered an old-Hollywood secret that has been used by makeup artists on set, in editorial beauty and fashion shoots, and even in drag makeup.” But, despite its popularity, dermatologists say that the hack poses certain risks to your hair and skin if you do it day in and day out.

Another risk with soap brows? It could potentially be rough on your brow hair. “If the soap on your spoolie is too thick, it could pull hairs, leaving patches or gaps,” says Bailey. And brow hair can take weeks to grow back.

Your best bet? Use products that have been specifically created for brows, he says. For something that’ll give you a similar effect to soap brows, he recommends covering your spoolie with a clear brow wax or balm, and that is where Candid Beauté's Powerbrow comes in. 

Benefits of the Powerbrow

  1. Long-lasting waxy consistency that is more dense since they are water-based and sticky.
  2. Activated with a setting spray or lightly spritzed with water to moisten up the product. They give an overall Matte appearance on the brows and work well for a 'fluffed up' brow look or just to shape and set brows in place.
  3. Brow balms work best as the first brow product used when styling your brows if you want a fluffed up, laminated look and will stay pliable for re-styling throughout the day or night.
  4. Formulated for sensitive skin, contains hair nourishing ingredients and is easy to remove with your favourite cleanser.
Have you checked out the Powerbrow yet? Get 20% off with email sign up for a limited time only.
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